Last updated on 25 June 2025
Who are we: Play’n GO
Our address: Play’n GO, Storgatan 82 A, VÄXJÖ, SE-352 46. You may get in contact with us via email at: dpo@playngo.uk.
This website is operated by Play’n GO. We are dedicated to safeguarding your privacy and creating innovative technology that ensures a secure and engaging online environment. This Privacy Statement covers data collection, processing, and use across all entities in the Play’n GO group. By accessing the Play’n GO site, you agree to the practices outlined here and to data sharing within our group companies.
This Privacy Policy provides details on:
Play’n GO may gather identifiable personal details, including your email, name, residential or workplace address, or phone number. Additionally, we collect anonymised demographic data like age, gender, preferences, interests, and favourites. This data is obtained through your interactions with our site, inquiries about products and services, job applications, or registrations. Collection occurs under one or more legal grounds: (i) consent, where you’ve explicitly agreed to processing for a defined purpose; (ii) contract, when it’s essential for fulfilling an agreement or pre-contract steps; (iii) legal requirement, to meet statutory duties; (iv) legitimate interests, where our needs don’t outweigh your rights to data protection. Technical details about your hardware and software are also automatically captured, such as IP address, device model, browser type, domain, access times, and referral sources. Play’n GO uses this for service functionality, quality control, and aggregated usage analytics. We avoid automated decisions based on your data that could impact you significantly.
Your data may be utilised for:
Play’n GO never sells, rents, or leases customer data to external parties. Occasionally, we might reach out on behalf of partners about tailored offers we think you’d appreciate, but without sharing your personal identifiers like email, name, address, or phone. We collaborate with select third-party providers for tasks like analytics, mailing services, support, or shipments. These partners are bound by strict rules limiting data use to our instructions and ensuring confidentiality.
We monitor site navigation to identify popular areas, enabling personalised content and ads for users showing interest in specific topics.
Personal data may be shared without prior notice only if legally mandated or reasonably believed necessary to: (a) adhere to laws, official requests, or legal proceedings; (b) safeguard Play’n GO’s rights and assets; (c) protect user or public safety in urgent situations.
As a global organisation, your data could be moved to and held in non-EU locations with potentially less robust data protection frameworks. Using this site and providing data implies your acceptance of such transfers and processing. If transfers occur, we’ll implement suitable safeguards to match EU-level protections and uphold your privacy as per this policy. For non-EU users, data may be transferred abroad to enable requested services.
Play’n GO protects your data against unauthorised access, misuse, or leaks through robust measures. Identifiable information is stored on secure, controlled servers with administrative, technical, and physical protections against loss, alteration, or illegal processing. Internet transmissions aren’t foolproof, so while we strive for maximum security, you accept inherent risks. External transfers use encryption like SSL.
Data is retained only as long as required for original purposes, potentially longer to satisfy regulations, legal, or contractual needs.
Registration allows you to opt in or out of communications via checkboxes.
No marketing contacts occur without your explicit permission across any channel. Update preferences anytime at marketing@playngo.uk. Consent-based processing can be revoked at will.
This site targets users over 16; we do not intentionally collect or process data from minors.
The Play’n GO site employs cookies to enhance your browsing. Cookies are small text files stored on your device, unable to execute code or spread malware, and are domain-specific.
They mainly save time by remembering preferences, like customisations or registration details, streamlining future visits.
Types of Cookies Used: We deploy session (browser-close expiry) and persistent (until deleted or expired) cookies, plus first- and third-party variants, to analyse interactions, boost experiences, and tailor content.
First-Party Cookies
Issued and managed solely by Play’n GO or affiliates for service-specific functions, such as personalising your session.
Third-Party Cookies
Set by non-affiliated entities for features, content, or lawful aims like targeted ads, controlled entirely by those providers.
Play’n GO categories include:
Essential Cookies
Vital for core functionality, security, and access integrity; disabling may impair site availability or safety.
Marketing Cookies
Enable interest-matched ads and campaigns, tracking effectiveness based on your activities.
Analytical Cookies
Monitor usage, traffic, and interactions, often via pseudonymous device IDs, to evaluate ads, pages, features, and content engagement.
Enabling Cookies
This covers storing preferences, logins, and activity on your device during visits.
Managing Your Cookie Preferences
Adjust via browser settings to accept, reject, or alter cookies—note that rejecting may limit interactive elements. Essential ones persist for security. Learn more at www.aboutcookies.org. Manage site preferences via our cookie banner link. Browser changes halt non-essential tracking but may affect features.
| Name | Category | Purpose | Owner | Duration |
|---|---|---|---|---|
| XSRF-TOKEN | Essential | Cookie for fraud detection of calls | Wix | Session |
| hs | Essential | Security Cookie for Hive (legacy) | Wix | Session |
| svSession | Essential | Session cookie for identification | Wix | 6 months |
| SSR-caching | Essential | Performance cookie for rendering | Wix | 24 hours |
| TS* | Essential | Cookies for attack detection | Wix | Session |
| bSession | Essential | Used for system effectiveness measurement | Wix | 24 hours |
| fedops.logger.sessionId | Essential | Tracking session errors and issues (resilience) | Wix | 12 months |
| _wixAB3|* | Essential | Cookie for site experiments | Wix | 6 months |
| server-session-bind | Essential | Cookie for API protection | Wix | Session |
| client-session-bind | Essential | Cookie for API protection | Wix | Session |
| __cf_bm | Essential | Read and filter requests from bots. | Cloudflare | 30 minutes |
| __adroll | Marketing | This cookie is used to track user interactions with AdRoll advertisements and the websites where these ads are displayed. It enables to deliver more relevant ads to users. | NextRoll | 13 months |
| _adroll_fpc | Marketing | “_adroll_fpc” stands for “first-party cookie” and is set by the AdRoll domain. It helps us track user interactions and engagement with our ads and services. | NextRoll | 12 months |
| __adroll_shared | Marketing | This cookie facilitates cross-device tracking, allowing us to understand user behavior across various platforms, including mobile devices and desktops. | NextRoll | 13 months |
| __ar_v4 | Marketing | This cookie is associated with AdRoll’s attribution and tracking efforts, providing insights into the effectiveness of our campaigns. | NextRoll | 12 months |
| receive-cookie-deprecation | Marketing | This cookie is used to signal to the website owner about the deprecation of cookies being received by the system, ensuring compliance and adaptability with evolving web standards and privacy legislation. | NextRoll | 13 months |
| ar_debug | Marketing | This cookie is used to enable or disable debugging features for AdRoll’s tracking and attribution systems. | NextRoll | Session |
| _clck | Analytics | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. | Microsoft | 12 months |
| _clsk | Analytics | Connects multiple page views by a user into a single Clarity session recording. | Microsoft | 1 day |
| CLID | Analytics | Identifies the first-time Clarity saw this user on any site using Clarity. | Microsoft | 12 months |
| ANONCHK | Analytics | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. | Microsoft | 10 minutes |
| MR | Analytics | Indicates whether to refresh MUID. | Microsoft | 7 days |
| MUID | Analytics | Used to gather website statistics, and track conversion rates. | Microsoft | 13 months |
| SM | Analytics | Used in synchronizing the MUID across Microsoft domains. | Microsoft | Session |
| X-AB | Marketing | Cookie associated with embedding content from Snapchat. | Snapchat | 24 hours |
| _scid | Marketing | Used to help identify a visitor. | Snapchat | 13 months |
| _scid_r | Marketing | Stores a unique Snapchat ID for retargeting and attribution. | Snapchat | 13 months |
| _ScCbts | Marketing | This cookie is associated with SnapChat and is used for targeted advertising | Snapchat | 1 week |
| muc_ads | Marketing | Twitter sets this cookie to collect user behaviour and interaction data to optimize the website. | t.co | 13 months |
| guest_id | Marketing | This cookie is used for authentication. | .twitter.com | 1 year 1 month 4 days |
| guest_id_ads | Marketing | This cookie is for advertising when logged out. | .twitter.com | 1 year 1 month 4 days |
| guest_id_marketing | Marketing | This cookie is for marketing when logged out. | .twitter.com | 1 year 1 month 4 days |
| personalization_id | Marketing | This cookie tracks activities off Twitter for a personalized experience. | .twitter.com | 1 year 1 month 4 days |
| _ga | Analytics | Distinguishes users for Google Analytics tracking. | 2 years | |
| _ga_Q67CBEDMDW | Analytics | Stores session state for GA4 property. | 13 months | |
| _gat_UA-1459582529-1 | Analytics | Throttles request rate to Google Analytics. | 1 minute | |
| _gcl_au | Marketing | Stores Google Ads click info for conversion tracking. | 3 months | |
| _gid | Analytics | Groups user behaviour across sessions. | 24 hours | |
| IDE | Marketing | Used to report the user’s actions after viewing or clicking an ad to measure the efficacy of an ad and to present targeted ads to the user. | DoubleClick | 13 months in the European Economic Area (EEA), Switzerland, and the United Kingdom (UK), and 24 months everywhere else |
| test_cookie | Marketing | Used to check if the user’s browser supports cookies. | DoubleClick | a few seconds |
| SOCS | Analytics | Store a user’s state regarding their cookies choices. | 13 months | |
| _guid | Marketing | Identifies a LinkedIn member for advertising purposes. | 90 days | |
| li_sugr | Marketing | Stores browser details. | 90 days | |
| li_fat_id | Marketing | Stores the LinkedIn ads click ID. Advertising pixel for prospecting and retargeting. | 30 days | |
| rdt_cid | Marketing | Stores the Reddit ads click ID. Advertising pixel for prospecting and retargeting. | 90 days | |
| _vb | Marketing | Used to register and record traffic from streaming TV ads broadcast through vibe.co. | Vibe | 30 days |
| CMID | Marketing | Collects information on user behavior for targeted advertising. | Casale Media | 12 months |
| CMPRO | Marketing | Used for anonymous usage tracking and targeted advertising. | Casale Media | 3 months |
| CMPS | Marketing | Tracks anonymous user behavior based on website visits to display targeted ads. | Casale Media | 3 months |
| TapAd_3WAY_SYNCS | Marketing | TapAd sets this cookie for data synchronization with advertising networks. | TapAd | 2 months |
| TapAd_DID | Marketing | TapAd sets this cookie to offer personalized content, social media features, and traffic analysis for its retargeting of online advertising. | TapAd | 2 months |
| TapAd_TS | Marketing | TapAd sets this cookie to track users across devices to enable targeted advertising. | TapAd | 2 months |
| PugT | Marketing | Used for advertising purposes, specifically targeting and tracking user behavior to deliver relevant ads. | PubMatic | 1 year |
| KRTBCOOKIE_10 | Marketing | Used for tracking user behavior and interactions for targeted advertising. | PubMatic | 3 months |
You have the following rights as a data subject:
To submit a request regarding your personal data, please email us at: dataprotection@playngo.uk.
You can also opt out by contacting our team at dataprotection@playngo.uk.
If you have a complaint on how we use your information, we welcome you to immediately contact us directly on the above mentioned email address so we can address your complaint.
Play’n GO will occasionally update this Privacy Policy to reflect updates to the respective laws, company and customer feedback. Such changes will be communicated on the footer of the Play’n GO web site. Play’n GO encourages you to periodically review this Statement to be informed of how Play’n GO is protecting your information.
Play now